People understand that a brand is established when it is named. However, a brand requires a named entity, and that entity must be cherished by consumers. This means there must be prior production, followed by a name. The essence of branding lies in manufacturing. Capital is necessary to produce goods that meet consumer needs. Individuals can create a brand simply by distributing products made by others, but they will eventually face limitations. Manufacturing capacity is crucial to branding, and most of the world’s renowned brands emerge from this productivity. Don’t confuse this with branding by merely assigning a name. They will soon find themselves in trouble if they mistakenly think they are branding without securing manufacturing capacity. Even if you don’t own a manufacturing facility, branding becomes simpler if you establish the ability and framework to control those facilities and raw materials. - Joseph’s “just my thoughts”
What constitutes good content? The deliverable content to the public can be classified into two main categories. “Content that only I want to know” and “Content that I want others to know”. The former is usually a secret core value and the latter might be a lesson that needs to be learned and desires others to know. Criticism that cuts to the heart of the matter and that everyone agrees with will spread more quickly to the community. On the other side content that only I want to know won't spread easily to avoid competitors although the content is simultaneously precious to me. Even good content doesn't get shared widely and quickly. Instead of concentrating our endeavors on well-done production, we have to analyze the character of the content and consider the delivery method that fits the content. - Joseph's “just my thoughts”