The identity of the messenger is more important than the message itself. In other words, it’s crucial to consider whether the messenger’s identity is reliable. It matters more to others that they know who I am and recognize me than how well I have built relationships and interacted with them. Identity begins with my proclamation, and credibility only emerges when others acknowledge that proclamation. If there is a significant gap between my declaration and how others perceive me, I will need to invest considerable time and money to bridge that gap. Similarly, if there is a significant discrepancy between the message I intend to convey and my declared identity, it also requires a substantial amount of time and money. Consumers are acutely aware of these differences, yet they often remain silent about them. Asking others to share their inner self-assessment is as burdensome as expecting them to reveal their true selves. - Joseph’s “just my thoughts”
What constitutes good content? The deliverable content to the public can be classified into two main categories. “Content that only I want to know” and “Content that I want others to know”. The former is usually a secret core value and the latter might be a lesson that needs to be learned and desires others to know. Criticism that cuts to the heart of the matter and that everyone agrees with will spread more quickly to the community. On the other side content that only I want to know won't spread easily to avoid competitors although the content is simultaneously precious to me. Even good content doesn't get shared widely and quickly. Instead of concentrating our endeavors on well-done production, we have to analyze the character of the content and consider the delivery method that fits the content. - Joseph's “just my thoughts”