The value must exist when both universality and scarcity coexist. Universality is a property that anyone can recognize, whereas scarcity refers to limited possession. In other words, recognition should be universal so everyone can understand it, but the rights to possess or use the object should be restricted. The universality of perception has been influenced by viral promotion, such as word of mouth and media messages, and now digital networking is taking over. Limiting physical possession and use causes scarcity. Before the digital age, this was protected by spatial limitations; however, with the widespread adoption of digital networking, encryption technology now enforces these limits. The restriction of possession and use means that a master sets the physical boundaries of the scarce object. All businesses must satisfy these two contradictions simultaneously to achieve economic benefits. - Joseph’s “just my thoughts”
What constitutes good content? The deliverable content to the public can be classified into two main categories. “Content that only I want to know” and “Content that I want others to know”. The former is usually a secret core value and the latter might be a lesson that needs to be learned and desires others to know. Criticism that cuts to the heart of the matter and that everyone agrees with will spread more quickly to the community. On the other side content that only I want to know won't spread easily to avoid competitors although the content is simultaneously precious to me. Even good content doesn't get shared widely and quickly. Instead of concentrating our endeavors on well-done production, we have to analyze the character of the content and consider the delivery method that fits the content. - Joseph's “just my thoughts”