Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
Value is created through production and consumption, while added value emerges from exchange. An exchange is, in economic terms, a transaction and, in legal terms, a contract. Wealth is created when value-added accumulates. As a result of the coronavirus, humans are entering a period of quarantine. During this time, goats and deer are running in London's residential yards, and the Himalayan Mountains are invisible due to dust pollution in India. It is undeniable that human activity has had an absolute impact on nature. Your interactions and activities have significantly impacted the world, even if you didn't realize it. If you want to get rich, you have to stay active. You need to interact with the world anyway. - Joseph’s “just my thoughts”