Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Value is created through production and consumption, while added value emerges from exchange. An exchange is, in economic terms, a transaction and, in legal terms, a contract. Wealth is created when value-added accumulates. As a result of the coronavirus, humans are entering a period of quarantine. During this time, goats and deer are running in London's residential yards, and the Himalayan Mountains are invisible due to dust pollution in India. It is undeniable that human activity has had an absolute impact on nature. Your interactions and activities have significantly impacted the world, even if you didn't realize it. If you want to get rich, you have to stay active. You need to interact with the world anyway. - Joseph’s “just my thoughts”