Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
The dichotomy of history in which mankind has separated emotions and reason is long. People have thought that emotions are inferior and that reason is superior. In priority relations, emotions seem to have less stake than the reason in our minds. But let's see a psychopath. The rationale for justifying their bizarre behavior is mostly reason and logic. Emotions, especially empathy, are hard to find for them. If the work is done with reason and logic only, the chances of success may be high, but there remains a high possibility of aftereffects. The world moves in a way that values emotions more. - Joseph's "just my thoughts"