According to author and leadership consultant Simon Sinek, our brains don’t understand the concept of negativity. For example, giving a negative command to yourself, “Don’t think of elephants!” doesn’t mean you don’t think about elephants; instead, it emphasizes thinking about elephants. It means that “do this!” rather than a negative command of “don’t do it!” leads to a behavior-oriented change in humans. If you use negative expressions when asking or begging someone, you are likely to be rejected or fail. “Eat at the table!” is more likely to result in cleaning the house than “Don’t eat on the sofa!” - Joseph’s “just my thoughts”
The dichotomy of history in which mankind has separated emotions and reason is long. People have thought that emotions are inferior and that reason is superior. In priority relations, emotions seem to have less stake than the reason in our minds. But let's see a psychopath. The rationale for justifying their bizarre behavior is mostly reason and logic. Emotions, especially empathy, are hard to find for them. If the work is done with reason and logic only, the chances of success may be high, but there remains a high possibility of aftereffects. The world moves in a way that values emotions more. - Joseph's "just my thoughts"