Language has a grammar for communication. In other words, there is a form, and communication is only possible when society agrees on that form. Therefore, in communication, form is often more important than content. Different fields in society use different grammars and preferred language styles. For example, there are separate grammars and vocabularies used in law, and the same goes for marketing. This is especially common in advertising and public relations, where the form is usually more important than the content. In a world where focusing only on the form can seem showy, and emphasizing only the content can cause communication problems. - Joseph’s “just my thoughts”
The dichotomy of history in which mankind has separated emotions and reason is long. People have thought that emotions are inferior and that reason is superior. In priority relations, emotions seem to have less stake than the reason in our minds. But let's see a psychopath. The rationale for justifying their bizarre behavior is mostly reason and logic. Emotions, especially empathy, are hard to find for them. If the work is done with reason and logic only, the chances of success may be high, but there remains a high possibility of aftereffects. The world moves in a way that values emotions more. - Joseph's "just my thoughts"