In this era, the credibility of the messenger is more important than the content of the marketing message. This means that who said what and who delivered the message are more influential and important. Therefore, rather than merely trying to convey something, it is necessary to establish who the messenger is and to build trust with the public. Thus, defining identity comes first, followed by the sincerity to constantly inform others. Then, people may believe anything, even if it’s a lie, but you must not tell lies. Who we are, what we do, and why we do this, no matter how small, must be communicated with faithfulness and persistence. Don’t try to convince the public; you have to build relationships in order to establish trust with people. The most important factor in forming a relationship is my identity. - Joseph’s “just my thoughts”
Human behavior and psychology are tricky and complex. If you ask someone who prefers short-term gains, “Would you like to get $1,000 now or $1,020 a year from now,” the person will choose the former. However, if you change the question, “Would you like to get $1,000 in 10 years or $1,020 in 11 years,” people will choose the latter. The taking of time and possessiveness are even under the same conditions, they make different choices. These two dominate the human personality. - Joseph’s “just my thoughts”