Warby Parker, an eyewear brand renowned for its direct-to-consumer (D2C) business model, and Allbirds, an eco-friendly shoe brand that went public on NASDAQ in 2021, exemplify innovation in connecting manufacturers directly with consumers without intermediaries. This model promotes a positive image by endorsing an eco-friendly business approach. However, the disclosure of the companies’ financial statements revealed that both had accumulated losses greater than anticipated. While it would have been ideal for manufacturers to supply products directly to consumers, the burden of inventory increased along with rising administrative and marketing costs. Distributors in the middle shared profits, but they also shouldered the financial burden. Choosing eco-friendly options often incurs higher costs due to the search for alternatives, which can lead to accumulating losses. Pollution negatively impacts both consumers and suppliers, and business deficits further inflict additional damage that c...
In his book Rhetoric, Aristotle identifies three conditions for the persuasion of people: ethos, pathos, and logos. Simply put, ethos is the inherent character of the persuader. Pathos is the emotional state of the persuadee, and logos is the logic of the persuader. The order of importance is ethos, pathos, and logos. If you want to be an influencer, define your identity, nurture yourself, and listen to your reputation, which is 60% and the psychological state of the listener is 30%. Therefore, who and what you are is the most important thing, and the timing synchronized with the psychological state of the persuadee is the second. However, the inferior people are more obsessed with logic and are more convinced. They define people and judge the world based on whether someone is right or wrong. Then they will continue to live a life of 10% inferiors. - Joseph’s “just my thoughts”