In business, the term ‘business funds (capital)’ has two very important meanings. One refers to the initial resources of the business and serves as the standard for measuring profit, while the other indicates that the owner of the business funds owns the business. If the profit rate is high, it shows the business is strong, and the amount and type of business funds needed depend on its size or nature. To start a large-scale business, you need substantial funds. If your funds are not enough, you will have to borrow from someone else or close the business. Until you pay it back, it’s not truly your own business. Business funds reveal everything about the business. In other words, the source is capital, meaning ‘root.’ It’s false to claim the business was successful without any of its own funds. A business must have some form of funds—cash or otherwise—to survive. - Joseph’s “just my thoughts”
In his book Rhetoric, Aristotle identifies three conditions for the persuasion of people: ethos, pathos, and logos. Simply put, ethos is the inherent character of the persuader. Pathos is the emotional state of the persuadee, and logos is the logic of the persuader. The order of importance is ethos, pathos, and logos. If you want to be an influencer, define your identity, nurture yourself, and listen to your reputation, which is 60% and the psychological state of the listener is 30%. Therefore, who and what you are is the most important thing, and the timing synchronized with the psychological state of the persuadee is the second. However, the inferior people are more obsessed with logic and are more convinced. They define people and judge the world based on whether someone is right or wrong. Then they will continue to live a life of 10% inferiors. - Joseph’s “just my thoughts”