Information asymmetry happens when buyers and sellers have different levels of information, leading to adverse selection in the market. Adverse selection occurs when one party, either the buyer or the seller, has hidden information about the product and makes buying or selling decisions based on that information. For example, in the used car market, buyers cannot know everything about the cars and cannot fully trust them. Because of this, they often try to buy used cars at lower prices to evaluate their quality. To make buyers feel more confident, sellers might promise to repair the car free of charge if it breaks within a year after purchase, protecting themselves against adverse selection. A successful transaction depends on strategies that align with the market’s specific characteristics. - Joseph’s “just my thoughts”
The term “pseudo-” means exquisitely similar, but the core differs. This small difference in the core has enormous consequences. When you see a pseudo-doctor, you lose your health or life. When you meet pseudo-religious leaders, you waste your life and ruin your future—this small difference in core changes in fate. So, when consulting, I emphasize the “essence of business” and “identity”. Entrepreneurs don't know the tragedy that occurred by ignoring the small core in peace due to similar reasons. - Joseph’s “just my thoughts”