According to author and leadership consultant Simon Sinek, our brains don’t understand the concept of negativity. For example, giving a negative command to yourself, “Don’t think of elephants!” doesn’t mean you don’t think about elephants; instead, it emphasizes thinking about elephants. It means that “do this!” rather than a negative command of “don’t do it!” leads to a behavior-oriented change in humans. If you use negative expressions when asking or begging someone, you are likely to be rejected or fail. “Eat at the table!” is more likely to result in cleaning the house than “Don’t eat on the sofa!” - Joseph’s “just my thoughts”
The term “pseudo-” means exquisitely similar, but the core differs. This small difference in the core has enormous consequences. When you see a pseudo-doctor, you lose your health or life. When you meet pseudo-religious leaders, you waste your life and ruin your future—this small difference in core changes in fate. So, when consulting, I emphasize the “essence of business” and “identity”. Entrepreneurs don't know the tragedy that occurred by ignoring the small core in peace due to similar reasons. - Joseph’s “just my thoughts”