Victoria’s Secret once created underwear worth 1.9 million USD, adorned with diamonds and jewels. Of course, wearing such underwear in real life is impractical and may not sell, but once Victoria’s Secret produces it, media outlets worldwide will promote this underwear. When considering the promotional impact, 1.9 million USD is not wasted as a publicity expense; the cash may be gone, but the jewelry-adorned underwear remains an asset, and brand promotion occurs globally, making it a genuinely profitable venture. Moreover, the existence of 1.9 million USD in underwear means that even if Victoria’s Secret products carry a higher price than competing brands, consumers may feel less price resistance. Spending money wisely is just as crucial as earning money. To understand the relationship between costs and assets, one must learn accounting. - Joseph’s “just my thoughts”
In any business, a lessee who can pay the rent on real estate with the profits from that business is the most qualified to own the property. Businesses that generate profits based on real estate, such as stores, enhance the value of the real estate by creating local commercial areas with their sales profits. For the lessee’s contribution, the landowner can pay off the bank loan taken to purchase the property. Proceeds from business sales go to the business owner; however, as a result of the lessee’s business, the owner of the building effortlessly earns real estate revenue . Due to a lack of funds, even a hardworking lessee may find themselves donating the profits earned from their arduous efforts to unreasonable others. Although it’s not easy, it is wise to allow the entrepreneur to enjoy the potential profits from their challenging business if they can pay off the bank loan and interest with the original rent paid in exchange for owning the property. Because no one, regardless of ...