Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
In any business, a lessee who can pay the rent on real estate with the profits from that business is the most qualified to own the property. Businesses that generate profits based on real estate, such as stores, enhance the value of the real estate by creating local commercial areas with their sales profits. For the lessee’s contribution, the landowner can pay off the bank loan taken to purchase the property. Proceeds from business sales go to the business owner; however, as a result of the lessee’s business, the owner of the building effortlessly earns real estate revenue . Due to a lack of funds, even a hardworking lessee may find themselves donating the profits earned from their arduous efforts to unreasonable others. Although it’s not easy, it is wise to allow the entrepreneur to enjoy the potential profits from their challenging business if they can pay off the bank loan and interest with the original rent paid in exchange for owning the property. Because no one, regardless of ...