The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my though...
A lifetime of tuna is about 10 years. They don't have any muscles to suck the water up and constantly have to be moving their bodies to breathe in the water. So, they can not be sleeping or resting a lifetime of tuna. Even going to sleep, tuna must keep on moving in a sleep-like state until their deaths, if they stop moving, they will be dead soon. According to the attribution, tuna can swim in water at over 100 km/h speed, they need so many other fishes as foods to supply the wasted energy for this fact. The tuna is paid for the huge price of becoming a top-rated predator. But I'm not a top predator, so why do I eat so much? - Joseph’s “just my thoughts”