Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
A lifetime of tuna is about 10 years. They don't have any muscles to suck the water up and constantly have to be moving their bodies to breathe in the water. So, they can not be sleeping or resting a lifetime of tuna. Even going to sleep, tuna must keep on moving in a sleep-like state until their deaths, if they stop moving, they will be dead soon. According to the attribution, tuna can swim in water at over 100 km/h speed, they need so many other fishes as foods to supply the wasted energy for this fact. The tuna is paid for the huge price of becoming a top-rated predator. But I'm not a top predator, so why do I eat so much? - Joseph’s “just my thoughts”