The relativity of values causes us to use money irrationally. I go to the supermarket to buy a $15 pen, and the clerk smiles and says, “You can buy this pen for $7 if you walk 5 minutes from here.” Then, most people walk five minutes and buy a $15 pen for $7. But if you want to buy a $1,000 jacket and the clerk smiles and says, “You can get a $992 jacket in five minutes from here,” most people simply buy the $1,000 jacket. Reasonably, walking for 5 minutes equals the effort, and the profit of $8 is the same. However, people might go to a store that sells pens cheaper, but not for the jacket, because the discount rate is too low. In other words, the relativity of comparing values makes us act irrationally. The pen’s discount rate is 55%, and the jacket’s is only 0.8%. Yet, the total amount is the same for all $8, and the effort to gain that profit is identical. Attitudes and misconceptions about consumption influence how we build wealth. - Joseph’s “just my thoughts”
A lifetime of tuna is about 10 years. They don't have any muscles to suck the water up and constantly have to be moving their bodies to breathe in the water. So, they can not be sleeping or resting a lifetime of tuna. Even going to sleep, tuna must keep on moving in a sleep-like state until their deaths, if they stop moving, they will be dead soon. According to the attribution, tuna can swim in water at over 100 km/h speed, they need so many other fishes as foods to supply the wasted energy for this fact. The tuna is paid for the huge price of becoming a top-rated predator. But I'm not a top predator, so why do I eat so much? - Joseph’s “just my thoughts”