“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
In the Genesis of the Bible, there is a scene where Adam sees and names all creations. Naming is a social act. By giving something a name, we can specify and refer to it, allowing us to treat it as an object of praise or criticism in society. This is why popularity rises; its popularity becomes power, while criticism can lead to rejection. Suppose no names are assigned to the objects in the world. Human sociality would revert to a primitive state the moment names disappear. A name is not just a title; it embodies your existence. - Joseph’s “just my thoughts”