People understand that a brand is established when it is named. However, a brand requires a named entity, and that entity must be cherished by consumers. This means there must be prior production, followed by a name. The essence of branding lies in manufacturing. Capital is necessary to produce goods that meet consumer needs. Individuals can create a brand simply by distributing products made by others, but they will eventually face limitations. Manufacturing capacity is crucial to branding, and most of the world’s renowned brands emerge from this productivity. Don’t confuse this with branding by merely assigning a name. They will soon find themselves in trouble if they mistakenly think they are branding without securing manufacturing capacity. Even if you don’t own a manufacturing facility, branding becomes simpler if you establish the ability and framework to control those facilities and raw materials. - Joseph’s “just my thoughts”
Even though a country's total population is decreasing, the economic situation could be improved by increasing the total economic activity of the remaining population after the decrease. Of course, there is a statistical population threshold below which this effect occurs. Nevertheless, this effect would not work in the case of a force majeure, such as a natural disaster or the outbreak of war, however, this assumption would be valid because a rapid population decline is a highly exceptional event that would not normally occur. Therefore, an increase in the economic activity of this population should be required during an economic recession. Applying this perspective, for building a solid relationship with your followers on Instagram, the number of followers is less important than the activity between them and you. This is called the "Engagement Rate (ER)". - Joseph’s “just my thoughts”