Wrong Compensation. A semiconductor chip maker conducted an experiment. Workers worked four days a week and took a break. On the first workday, Monday, if they produced a certain number of chips, the company gave them a $30 bonus to motivate their work. However, there was no compensation for the remaining three days. The same bonus was offered again when work resumed after the holidays. The workers were divided into groups, and only on the first day did they earn a bonus: the first group received no reward, the second group was paid the same amount, the third group received a pizza coupon, and the fourth group got a compliment text message, with their productivity monitored for the other three days. Results showed that the first group, with no compensation, had the lowest productivity. The highest productivity was seen in the praise letter group, followed by the other groups. The company suffered a loss because of the $30 bonus. Social motivation and financial motivation are different....
The reason that unboxing videos are so popular on YouTube is that consumers trust them. Consumers trust them to be on the side of the buyer, not the seller. Unboxing storytelling starts with the box and shows the product after it has been unpacked. It is entirely from the buyer's point of view. Sellers, on the other hand, want to show the product first. In the online world, being on consumers' side is more trustworthy than being honest and accurate - but that doesn't mean it's less important. If you need to earn trust, you should prove that you're on the customers' side. - Joseph’s “just my thoughts”