Let’s think about it this way. If you run a business and only make one transaction per day, chances are you won’t keep a record of those transactions because you can remember them. However, if there are hundreds of transactions in a year, or even in a single day, will you be able to remember all those transactions? A business makes a profit, but do you know how much you have earned or how much you’ve lost? After all, if we don’t keep the books, we can’t know the profit or loss. Those book records are called financial statements (balance sheets). You can do business without reading and understanding financial statements, but you’re just doing the hard-working, foolish thing without knowing the real content of the business. - Joseph’s “just my thoughts”
The reason that unboxing videos are so popular on YouTube is that consumers trust them. Consumers trust them to be on the side of the buyer, not the seller. Unboxing storytelling starts with the box and shows the product after it has been unpacked. It is entirely from the buyer's point of view. Sellers, on the other hand, want to show the product first. In the online world, being on consumers' side is more trustworthy than being honest and accurate - but that doesn't mean it's less important. If you need to earn trust, you should prove that you're on the customers' side. - Joseph’s “just my thoughts”