The concept of “going concern” in accounting emphasizes that a business must persist into the future to retain its value. This principle signifies that present value already incorporates expectations of future value; thus, a business facing uncertainty about its future will inevitably diminish in present value. It highlights the interconnectedness of present and future values, suggesting that they cannot be regarded in isolation. All stocks traded on the stock market are priced based on their anticipated future value. In essence, we trade on a future that has yet to materialize. Consequently, determining how far into the future to evaluate is a critical factor in making investment decisions. Since individuals have varying skills and perspectives on forecasting the future, selecting an investment strategy must align with one’s attitude toward time. - Joseph’s “just my thoughts”
The reason that unboxing videos are so popular on YouTube is that consumers trust them. Consumers trust them to be on the side of the buyer, not the seller. Unboxing storytelling starts with the box and shows the product after it has been unpacked. It is entirely from the buyer's point of view. Sellers, on the other hand, want to show the product first. In the online world, being on consumers' side is more trustworthy than being honest and accurate - but that doesn't mean it's less important. If you need to earn trust, you should prove that you're on the customers' side. - Joseph’s “just my thoughts”