One common myth about money is falling into the fairness trap with value relativity. When the quality of work is hard to judge, we tend to value those who work longer and harder more highly. This is a fairness trap. A novice locksmith might take a long time to open a locked door, while an experienced one can do it instantly. People often pay higher wages to novice locksmiths who have spent more time working. Even if the lock is damaged due to clumsy work and they are charged for replacement, people might still tip because the locksmith worked hard and did his best for a long time. When paying for something that’s difficult to evaluate, people care about fairness. But the real reason to call a locksmith is to avoid the embarrassing situation of being unable to enter the house quickly. I don’t know if this is true, but a woman once asked Picasso to draw her portrait, and he did it in 30 seconds. When she asked how much she should pay, Picasso said her $500. She complained that this was o...
Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing itself to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising in...