Marathon runners rarely smile before, during, or after the race and usually have a very serious expression. If there were aliens, everyone who participated in the marathon might be considered a criminal because they don’t look happy. Humans think they only enjoy happy and joyful work and avoid hard, painful work, but in reality, human motivation is more complex. Even if something is hard and painful, it’s not as simple as just participating in marathons. Humans do not act solely based on joy and happiness. If humans can find meaning in life and experience progress even when it’s difficult, they are willing to do it. - Joseph’s “just my thoughts”
Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing itself to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising in...