The universe we live in is empty mainly in terms of matter density. The protons and neutrons that constitute matter are called baryons, and approximately one proton exists in a space of 19.8 square meters. However, when the universe expands rapidly, the cosmic background radiation, known as a photon, is produced, resulting in two billion more photons in a grain of light. Since this light is a microwave, which has low energy and a long wavelength, it cannot be seen by the human eye. Therefore, humans, who only perceive visible light, consider the universe and the night sky to be dark. If there were aliens capable of seeing microwaves, the universe would be shining very brightly. The truth is that nothing has changed, but if the standards shift, it’s an entirely different story. - Joseph’s “just my thoughts”
Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...