An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
The plum contains a poison called “amygdalin.” This poison is found not only in plums but also in other drupes. The poison “amygdalin” is a combination of two glucose molecules. When these glucose molecules are divided, they turn into “prunasin,” which is more prevalent in other plants. When an insect attacks a plant, it breaks the bond with glucose, turning it into “mandelonitrile” and quickly converting it into “benzaldehyde” and “hydrocyanic acid (HCN)” once more. HCN is a respiratory poison, and benzaldehyde is a unique fragrance component of cherries, bitter almonds, and pistachios. This dangerous ingredient is also present in green tea, but it appears only in small amounts, so it does not cause any problems when consumed. It is an ironic phenomenon in which by-products essential for survival kill other living beings. - Joseph’s “just my thoughts”