Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
The plum contains a poison called “amygdalin.” This poison is found not only in plums but also in other drupes. The poison “amygdalin” is a combination of two glucose molecules. When these glucose molecules are divided, they turn into “prunasin,” which is more prevalent in other plants. When an insect attacks a plant, it breaks the bond with glucose, turning it into “mandelonitrile” and quickly converting it into “benzaldehyde” and “hydrocyanic acid (HCN)” once more. HCN is a respiratory poison, and benzaldehyde is a unique fragrance component of cherries, bitter almonds, and pistachios. This dangerous ingredient is also present in green tea, but it appears only in small amounts, so it does not cause any problems when consumed. It is an ironic phenomenon in which by-products essential for survival kill other living beings. - Joseph’s “just my thoughts”