Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
The plum contains a poison called “amygdalin.” This poison is found not only in plums but also in other drupes. The poison “amygdalin” is a combination of two glucose molecules. When these glucose molecules are divided, they turn into “prunasin,” which is more prevalent in other plants. When an insect attacks a plant, it breaks the bond with glucose, turning it into “mandelonitrile” and quickly converting it into “benzaldehyde” and “hydrocyanic acid (HCN)” once more. HCN is a respiratory poison, and benzaldehyde is a unique fragrance component of cherries, bitter almonds, and pistachios. This dangerous ingredient is also present in green tea, but it appears only in small amounts, so it does not cause any problems when consumed. It is an ironic phenomenon in which by-products essential for survival kill other living beings. - Joseph’s “just my thoughts”