People say that to succeed, you have to break the frame. But how do you break the frame when you’ve never been locked inside one? Instead, words and actions should be confined within the framework of ‘consistency’ so that the beginning and the end match, earning trust from others. A person grows only when small, essential parts of daily routines are kept within the frame of ‘repetition (routine)’ and the rest are prioritized accordingly. Confining yourself to a specific frame means earning trust through consistency, being recognized for dignity, and developing a routine. This is the process of proving your existence in society. Only after being confined within a frame can you break the big one, elevating life to a new level. That is truly breaking the frame. - Joseph’s “just my thoughts”
Can we sell pesticides to the Maasai? In Maasai culture, flies represent wealth. Ranching and livestock inherently attract flies. If someone arrives and removes the flies, there is no Maasai to welcome them. The focus of the business is not on selling products but on conveying “meanings.” - Joseph’s “just my thoughts”