Reading many books is important, but how you interpret what you read matters more. The ability to interpret affects how knowledge is applied in real life, making a big difference. Experiences and circumstances heavily influence interpretation, but imagination is fundamentally crucial. Even if you see the same thing in an imagined experience, the interpretations can vary greatly, and what drives action in reality also differs. The skill to connect what we know with new ideas is called creativity, but the way we make these connections comes from imagined experiences. Imagine in your own way! - Joseph’s “just my thoughts”
Can we sell pesticides to the Maasai? In Maasai culture, flies represent wealth. Ranching and livestock inherently attract flies. If someone arrives and removes the flies, there is no Maasai to welcome them. The focus of the business is not on selling products but on conveying “meanings.” - Joseph’s “just my thoughts”