People often say that as one gets older, time passes more quickly, while in youth, time seems to move more slowly. The reason individuals feel that time goes by more slowly when they are young is likely due to a decline in memory. As children, people have limited experience, so everything feels new, and they tend to remember new things well. Having less experience translates to fewer memories. Because there are so many new memories, children perceive time as passing slowly. However, as people age, experience accumulates, and they typically become better at predicting situations, making it easier to cope, resulting in fewer surprises. Since these experiences are not exceptional, they tend to forget them, and when reflecting on the past, there’s little to recall, creating the sensation that time flies. Among the aspects of aging, what is scarier than the decline of the senses is the deterioration of expectations. If the flavor of food becomes predictable based on accumulated experience, ...
Can we sell pesticides to the Maasai? In Maasai culture, flies represent wealth. Ranching and livestock inherently attract flies. If someone arrives and removes the flies, there is no Maasai to welcome them. The focus of the business is not on selling products but on conveying “meanings.” - Joseph’s “just my thoughts”