‘Luxury’ has a moral original sin because it is impractical and creates a sense of incongruity between the relatively rich and the poor. Thus, it is true that ‘luxury’ also carries a negative image. However, the rich do purchase luxuries regularly, with a few practical exceptions. This is because luxury items not only incur less depreciation, but their resale value often exceeds the purchase price over time. Think of luxury handbags or jewelry. To preserve or increase wealth, you must have an eye for luxury. This doesn’t mean you should live in luxury; rather, it highlights the challenge of maintaining your accumulated wealth unless you change your habits and attitude toward acquiring assets. - Joseph’s “just my thoughts”
Can we sell pesticides to the Maasai? In Maasai culture, flies represent wealth. Ranching and livestock inherently attract flies. If someone arrives and removes the flies, there is no Maasai to welcome them. The focus of the business is not on selling products but on conveying “meanings.” - Joseph’s “just my thoughts”