From a neuroscience perspective, the object I love, devote myself to, and sacrifice for is an ‘extension of myself.’ The brain is inherently selfish. Selfishness is a necessary emotion and attitude for survival. Only when I exist can others exist. Yet, we often see people making sacrifices for others. How can I love someone other than myself? What I dedicate and sacrifice for someone is what my brain perceives as an ‘extended me.’ Ultimately, loving others is an extension of loving myself. Therefore, self-love becomes a foundation and a tool for loving others. If ‘self-love’ is healthy, then loving others is healthy too. - Joseph’s “just my thoughts”
Can we sell pesticides to the Maasai? In Maasai culture, flies represent wealth. Ranching and livestock inherently attract flies. If someone arrives and removes the flies, there is no Maasai to welcome them. The focus of the business is not on selling products but on conveying “meanings.” - Joseph’s “just my thoughts”