Humans have relied on horses for transportation for a long time. Horses are anatomically designed for running, are strong, and possess excellent endurance. However, the reason this horse was chosen as a means of transportation for humanity is that its back does not shake much when it runs, which is also a crucial factor. Observe a horse’s back as it runs. Regardless of how well a horse runs, for a person to ride it, there must be minimal shaking. If running well is the primary function, a smoother ride becomes a secondary consideration. However, the world often prioritizes only the primary function, overlooking the significance of these secondary functions and their roles in actualizing that primary function. - Joseph’s “just my thoughts”
Can we sell pesticides to the Maasai? In Maasai culture, flies represent wealth. Ranching and livestock inherently attract flies. If someone arrives and removes the flies, there is no Maasai to welcome them. The focus of the business is not on selling products but on conveying “meanings.” - Joseph’s “just my thoughts”