In neuroscience, ‘memory’ and ‘forgetting’ are regarded as the same concept. ‘Remember’ presupposes ‘forgetting,’ and ‘remembering’ can lead to ‘forgetting.’ Memory is generally categorized into ‘semantic memory’ and ‘autobiographical memory.’ We do not know when or how we learned that Stockholm is the capital of Sweden. This is referred to as semantic memory, which does not involve an attempt to remember. In contrast, autobiographical memory involves an effort to recall a fact that has been personally experienced. Both types of memory entail forgetting. Semantic memory omits the process of acquiring knowledge, while autobiographical memory strives not to forget. Studying entails the process of retaining or forgetting these two types of memory. When the distinction between them is unclear, we mistakenly presume that others have taken our thoughts and experiences. - Joseph’s “just my thoughts”
Can we sell pesticides to the Maasai? In Maasai culture, flies represent wealth. Ranching and livestock inherently attract flies. If someone arrives and removes the flies, there is no Maasai to welcome them. The focus of the business is not on selling products but on conveying “meanings.” - Joseph’s “just my thoughts”