The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my though...
Humans are bound by their experiences. The extent and depth of these experiences shape how time is perceived by individuals. Recognition occurs within a person’s unique time framework, which is distinct from physical time. Even sharing the same age, individuals experience time differently. In the absence of challenges, the scope of one’s experiences remains constrained, leading to a limited perception of time. Imagination draws from experience, broadening only through facing challenges and making attempts. Observing and immersing oneself in various experiences, such as travel, becomes valuable forms of learning that don’t require a teacher. - Joseph’s “just my thoughts”