Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
Humans are bound by their experiences. The extent and depth of these experiences shape how time is perceived by individuals. Recognition occurs within a person’s unique time framework, which is distinct from physical time. Even sharing the same age, individuals experience time differently. In the absence of challenges, the scope of one’s experiences remains constrained, leading to a limited perception of time. Imagination draws from experience, broadening only through facing challenges and making attempts. Observing and immersing oneself in various experiences, such as travel, becomes valuable forms of learning that don’t require a teacher. - Joseph’s “just my thoughts”