“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
Humans are bound by their experiences. The extent and depth of these experiences shape how time is perceived by individuals. Recognition occurs within a person’s unique time framework, which is distinct from physical time. Even sharing the same age, individuals experience time differently. In the absence of challenges, the scope of one’s experiences remains constrained, leading to a limited perception of time. Imagination draws from experience, broadening only through facing challenges and making attempts. Observing and immersing oneself in various experiences, such as travel, becomes valuable forms of learning that don’t require a teacher. - Joseph’s “just my thoughts”