Space and Gravity: We understand intangible values like price or worth using spatial and physical metaphors: high or low, rising or falling. Although intangible value has no physical properties, we mentally map it onto ideas of space and gravity. For instance, we imagine a lowest point for value, equating a price drop with a sharp fall and a rise with a slow climb, as if gravity is at work. This illustrates that our thinking applies the rules of space and gravity to even the most abstract concepts. - Joseph’s “just my thoughts”
Expertise is not “to know only me,” but “to make understanding others to know with what only I know for.” It is not expertise if I cannot persuade others by overwhelming them with my things. The expertise that failed to convince and communicate is called “stubbornness”. “Collective intelligence” is the expertise that succeeds in persuasion and communication, and does not mean a stubbornness that enforces consensus. - Joseph’s “just my thoughts”