Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
In some cases, the outcome completes the intention to act. Although it wasn’t the original intention, it is a situation where the result of the action appears positively, and even the intention is glorified. Of course, the opposite can also occur. If the result of an action taken with good intentions is negative, those good intentions become a target for blame. It would be ideal if the intention and the result aligned, but that isn’t always the case. There are numerous instances where it is challenging to interpret this world full of deception and changes of heart with naivety alone. Yet, reality is shaped by the accumulation of results. If you achieve good results despite having bad intentions, it is considered luck. Skills cannot overcome luck. - Joseph’s “just my thoughts”