Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
In some cases, the outcome completes the intention to act. Although it wasn’t the original intention, it is a situation where the result of the action appears positively, and even the intention is glorified. Of course, the opposite can also occur. If the result of an action taken with good intentions is negative, those good intentions become a target for blame. It would be ideal if the intention and the result aligned, but that isn’t always the case. There are numerous instances where it is challenging to interpret this world full of deception and changes of heart with naivety alone. Yet, reality is shaped by the accumulation of results. If you achieve good results despite having bad intentions, it is considered luck. Skills cannot overcome luck. - Joseph’s “just my thoughts”