Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
In some cases, the outcome completes the intention to act. Although it wasn’t the original intention, it is a situation where the result of the action appears positively, and even the intention is glorified. Of course, the opposite can also occur. If the result of an action taken with good intentions is negative, those good intentions become a target for blame. It would be ideal if the intention and the result aligned, but that isn’t always the case. There are numerous instances where it is challenging to interpret this world full of deception and changes of heart with naivety alone. Yet, reality is shaped by the accumulation of results. If you achieve good results despite having bad intentions, it is considered luck. Skills cannot overcome luck. - Joseph’s “just my thoughts”