Netflix initially started as a DVD rental service and grew, but it soon encountered a crisis with video streaming technology. Nevertheless, it wasn’t feasible to abruptly abandon the existing business and transition to a digital distribution model, highlighting the significant conflict involved! Video streaming technology is not a complementary service to DVD rental; rather, it serves as an alternative. When expanding or improving a business, it’s crucial to clearly understand the defining attributes of the target product or service. Burgers and french fries complement each other, while burgers and chicken sandwiches are substitutes. - Joseph’s “just my thoughts”
The most important thing in product design and development is “imagination.” While others developed laptops to fit the size of the battery, Steve Jobs imagined a laptop that could fit in an envelope. Then he pressured the battery company. If no technology was available in those days, he would wait. He traveled around the world in search of technology that matched his imagination. He envisioned putting a workstation (OS•X) in a cellphone and developed it for 3 years, but when Apple couldn’t deliver, he demonstrated it by connecting it to a separate workstation. It was a scam, but no one criticized him. - Joseph’s “just my thoughts”