Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
As a classical composer, Beethoven was the first to assign the work number 'Op.' to his works. Music scholars numbered the works of other famous classical composers after they had passed away. Beethoven believed that his work would be passed on to future generations, and he made it his responsibility to do so. Therefore, uncharacterized works were not given an 'Op.', leaving him with fewer works than other composers. This attitude influenced other composers and made them responsible for their creations. Since then, of course, the number of works by composers has decreased. The responsibility of one person can affect a generation and beyond. - Joseph's "just my thoughts"