Joseph's "Just My Thoughts"

Individuals believe that “information” translates to money in the online world, but “attention” actually leads to significant financial gains. Without capturing people’s attention, online information is merely useful but may struggle to generate revenue. Attention operates under a system where the winner takes all (a principle where 80% of results are dominated by 20% of players). Even so, winning once does not guarantee lasting benefits, and to sustain that monopoly, attention must be tied to reputation, as well as good fame. However, attention is a limited resource. It is like a mother who cannot give equal attention to all her children, even if she loves them equally. Thus, choice and focus enhance attention. It’s not information; it’s attention. - Joseph’s “just my thoughts”

Online marketing and social media involve more than just showcasing personal content or creating a distinct identity; it’s about attracting online visitors to my side. To establish this identity, it’s crucial to clearly define who you are. Without gaining others’ understanding of your actions, beliefs, and preferences, you cannot create a meaningful personal brand. Once you express your identity and interests, the next step is to communicate effectively. Communication is vital for earning the trust and support of others. Through communication, you reveal your personality and character, which can either foster closeness or create distance. This highlights why personality and character play a crucial role in my business; they are essential for forming meaningful connections online. - Joseph’s “just my thoughts”

Online sales surpassed offline sales as a result of the global pandemic. Nowadays, people are purchasing signals instead of tangible items. The online environment is a web of signals. If the signal presented by the interface is not trustworthy, purchasing is not possible. For a long time, stocks have been traded based on signals that represent rights without requiring physical stock certificates. The same principle applies to gold. The challenge arises because both the tangible item and the signal react based on their value, but human greed leads to an oversupply of signals. This happens because creating a signal is much simpler than producing the actual item. The fundamental issue is that the signal serves as a representation of the tangible item. When there are more signals than tangible items, this discrepancy is termed a “bubble.” In offline contexts, signals are known as “cash.” Essentially, money is just a signal, and “trust” is crucial for believing in that signal. - Joseph’s “j...

Offline retailers are going to be ruined. People assume the cause might be Internet commerce. But if you analyze the data, it doesn't make sense. In the U.S., online sales have grown more than 30-fold over the past two decades, but Internet shopping accounts for only 11% of total consumer sales. According to U.S. government statistics, Americans spend most of their income on SERVICES, NOT GOODS. This means they purchase a car rental service instead of possessing a car, a cloud service instead of having computer software and hard drives, and a fresh food delivery service every morning instead of buying the ingredients for food. It also means that people avoid buying manufactured or harvested goods, but want to buy the servitization goods in the categories of manufacturing and agriculture. This phenomenon is called " Servitization of Manufacturing". - Joseph’s “just my thoughts”

It's not a generation, it's a world. The older generation thinks that Gen MZ is a different generation, but when you look deeper, you realize that the world has changed, not the generation. The older generation thinks that the offline world is more experiential and tangible, and the MZ generation is more familiar with the online world, so they regard it as a non-experiential generation because they are more indirect in human relationships and understand the offline world mainly through information. However, try going to an online shopping mall site. Suppose you want to choose clothes on a fashion site. In that case, there is nothing more real and experiential shopping than others, because not only do they display detailed fabric information and sizes, but they also have good photos of the information you can see, and even reviews from users who have already bought it. Who can do detailed and specific shopping in an offline shopping mall like this? In fact, the electronic world ...