“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
We often play ladder games when betting. If you want to win, you can choose the option as far as possible from the marked “tagger”. If the “tagger” is displayed on the middle option, the most likely chance of not getting caught is when selecting the option at both ends. If you have a tag on one end, you can avoid the tag by choosing the other side end option. This is because the probability of winning a ladder game follows the “normal distribution” model. - Joseph’s “just my thoughts”