Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Storytelling: When the future is uncertain and making decisions becomes difficult, we should calmly gather our thoughts and craft our own story. Stories hold power—the power to neatly organize complex situations. We accept and understand even absurd stories with interest if they fit the art of storytelling. Storytelling reconstructs the situation and finds and fills in the missing meaning between events based on facts. As a result, we complete and accept a coherent narrative. We experience cognitive dissonance when a narrative isn’t interpreted due to an incomprehensible situation, meaning the gap between events isn’t understood. This cognitive dissonance causes instability, which further complicates the situation. Addressing twists, turns, and future uncertainties requires a focus on storytelling. In this process, I need to identify the parts I missed and complete the meaning. - Joseph’s “just my thoughts”