“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
Identifying my existence prompts the question: how can I prove it? We can define existence in biological terms, but first, we must approach it philosophically. This is achieved through the concept of a “statement.” The expressions “I am OO” or “you are OO” serve as philosophical assertions rather than scientific proof. If we dismiss the significance and authority of these statements, we encounter numerous problems and discomfort, as they lead me to doubt everyone I encounter. Statements are the fundamental components of a narrative. They delineate existence, with definitions articulated through sentences that create the story’s context. This entire framework is referred to as a “narrative.” - Joseph’s “just my thoughts”