Attention and pain greatly influence customers’ willingness to pay. Nobody likes to wait. If customers search for products on an online store and receive instant results, they value it. But if they have to wait, it’s a different story. Showing a blank white screen causes customers to leave the site. However, if an animated circle indicates the connection is active, customers are more likely to wait. Additionally, displaying the search process, such as showing that results are being generated, helps customers wait more patiently. In fact, customers often wait with anticipation. Transparency helps ensure that customer interest remains positive and doesn’t turn into frustration. - Joseph’s “just my thoughts”
Rest refers to the state of accepting a ‘ meaningless stimulus ,’ rather than being an absence of any stimulus. There is no genuinely meaningless thing in this world; paradoxically, meaninglessness is meaningful because it ‘has no meaning.’ Excessive information and stimulation can destroy creativity . We intentionally need to be in a state of accepting meaningless stimuli in our daily lives. Whether it’s listening to music, enjoying the sounds of nature , or observing ordinary visual scenes that don’t matter, anything is acceptable. - Joseph’s “just my thoughts”