In an exchange economy, where goods or services are well-made and exchanged for one another’s needs in the market, rather than through barter, ‘price’ holds significant importance. The key to business success lies in understanding the prime cost and establishing a ‘price’ based on that cost. If sales surge when a product that typically does not sell well is offered at a very low price, there must be a reason for the low price, as well as an explanation for why it does not sell at a higher price. The price results from the interaction of producers, consumers, and all other market variables. To identify the causes of problems in your business, you must first examine the price adequacy of the product or service you are selling. Price is not merely a number. - Joseph’s “just my thoughts”
Umbilicaria esculenta is a kind of mushroom. To pick this mushroom up, a picker must climb a high mountain and approach a dangerous cliff because this mushroom is growing up between rocks. Therefore, umbilicaria esculenta is more expensive than other kinds. One day, the TV show "Korean's Dinner Table" on KBS 1TV showed an episode about the mushroom picker and his old mother. "Don't sell this mushroom at a high price." said the mother, because this would be sold at a higher price, many pickers would die from over-picking even dangerous situations. We should deeply consider what is the mission of our businesses. - Joseph’s “just my thoughts”