Storytelling is the foundation and framework of communication. It’s essential to convey values in an easy, engaging, and emotional way. The world is filled with stories, many of which are reborn with different values depending on how they are processed. Investment, management, and love are all forms of storytelling. This world craves stories. Myths in ancient times, religion in the Middle Ages, and media today all process and share stories. Entrepreneurs are storytellers. However, most people in business tend to overlook telling stories and only focus on presenting products and services. No product or service enters the world without a story. - Joseph’s “just my thoughts”
Umbilicaria esculenta is a kind of mushroom. To pick this mushroom up, a picker must climb a high mountain and approach a dangerous cliff because this mushroom is growing up between rocks. Therefore, umbilicaria esculenta is more expensive than other kinds. One day, the TV show "Korean's Dinner Table" on KBS 1TV showed an episode about the mushroom picker and his old mother. "Don't sell this mushroom at a high price." said the mother, because this would be sold at a higher price, many pickers would die from over-picking even dangerous situations. We should deeply consider what is the mission of our businesses. - Joseph’s “just my thoughts”