Founders often start a business without understanding their profit model. People are more likely to fail because they only think, “I have to work!” and don’t truly grasp how and why they can make money from it. They don’t understand the concept of capital, meaning the basic funds, nor do they understand the founder’s equity. They have heard the terms often but don’t really know their meaning or importance. They don’t recognize it, although they may have heard of it a lot. You start a business and partner with others without knowing whether your return is the reward for taking risks, giving up current interests, or sacrificing competitors. Understanding this is a fundamental part of entrepreneurship. Yet, in reality, they run their business without considering these issues simply because they need to work and can do so at the moment. - Joseph’s “just my thoughts”
Umbilicaria esculenta is a kind of mushroom. To pick this mushroom up, a picker must climb a high mountain and approach a dangerous cliff because this mushroom is growing up between rocks. Therefore, umbilicaria esculenta is more expensive than other kinds. One day, the TV show "Korean's Dinner Table" on KBS 1TV showed an episode about the mushroom picker and his old mother. "Don't sell this mushroom at a high price." said the mother, because this would be sold at a higher price, many pickers would die from over-picking even dangerous situations. We should deeply consider what is the mission of our businesses. - Joseph’s “just my thoughts”