Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Human activity was limited when the world paused due to the pandemic, and interactions plummeted. People openly admitted that they were struggling financially. Wealth creation is the core purpose of an economy. Wealth is created through exchange. Exchange is the only way wealth is created. Things are only priced through an exchange. The pandemic has irrefutably demonstrated that activity fosters exchange. If you want to gain wealth, you must be active. Even if you're not dynamically active, you must be statically active. Keep being active! Never stand still! - Joseph’s “just my thoughts”