Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
Human activity was limited when the world paused due to the pandemic, and interactions plummeted. People openly admitted that they were struggling financially. Wealth creation is the core purpose of an economy. Wealth is created through exchange. Exchange is the only way wealth is created. Things are only priced through an exchange. The pandemic has irrefutably demonstrated that activity fosters exchange. If you want to gain wealth, you must be active. Even if you're not dynamically active, you must be statically active. Keep being active! Never stand still! - Joseph’s “just my thoughts”