The market exists in our minds. Spatial and physical markets are exactly aligned with our brain’s perceptions. If you think small, the market remains small, and if you think big, the market expands. To broaden people’s perceptions, my thoughts must first be large and powerful. When my thoughts collide with those of others, perceptions shift, and markets fluctuate in sync with these new perceptions. That’s why we want to use media to send our messages to the public. It’s also why I need to examine my thoughts carefully before developing markets and understanding them. If I think small, the market also shrinks. Think big and powerful. - Joseph’s “just my thoughts”
A hotel in the United States operated a call center to serve customers. The top call center employee received an additional bonus equal to one-third of their monthly salary. However, the same person was always the best employee. Here’s a question: for a company’s performance to improve, should bonuses go to those who perform well or to those who do not? Giving bonuses to underperformers can boost overall performance. The top employees are already performing at their best; their performance doesn’t significantly change. Just as paying a singer more doesn’t necessarily mean they sing better, paying less doesn’t mean they sing worse. In call centers, the best employees should be promoted to higher ranks and receive higher base salaries, not just bonuses. Offering bonuses primarily to those who are directly affected by them is the right motivational strategy . The purpose of a bonus is to influence those who can still improve, not to reward those already excelling. Money is simply a fun...