“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
Solomon’s wisdom, demonstrated when he ruled by proposing to divide a living infant with a sword in order to reveal the baby’s true mother and a false one, was notable because nothing truly happened when he suggested dividing the infant. The application of wisdom out of context in this scenario renders wisdom tragic. The difference between a wise man and an evil man can often come down to a piece of paper. Had the real mother’s reaction to Solomon’s judgment been ignored and executed immediately, history might have depicted Solomon as the most evil tyrant in the world. We would easily forget the distinction represented by that piece of paper. Wisdom is the intuition that accurately perceives the unseen context in a given situation. - Joseph’s “just my thoughts”