Money and attention affect how we experience pain and joy. People tend to feel worse when paying with cash compared to using a card. If a restaurant charges you $1 for a spoonful of food, your enjoyment diminishes because you focus more on the cost than the food itself. To reduce spending, you should make spending feel painful. For example, paying with cash rather than a credit card usually leads to less spending. Automatic debit can become a trap. A study shows electricity use increases by 4% when bills are paid via direct debit. Managing spending involves controlling how much importance you give to it. Ultimately, to reduce expenses, we need to change the system and how it’s structured. - Joseph’s “just my thoughts”
Questions. Who is the biggest threat to GM? 1. Hyundai Motor 2. Tesla 3. Google 4. Consumer Well, how about this? 1. Which gasoline car should I buy? (Competitor: Hyundai Motor) 2. Should I buy an electric car or a gasoline car? (Competitor: Tesla) 3. Should I buy an autonomous car? (Competitor: Google Waymo) 4. Should I buy a car? (Destroyer: Consumer) In this context, the biggest threat to GM is a shared car service company like Uber. Innovative technologies trigger market change, but business models are ultimately the most creative and disruptive. Innovative technology comes next. The biggest causes of business problems are business models first, and the second is business models too. In other words, the key to success is the same. The original business model has to change and evolve. - Joseph's "just my thoughts"