The relativity of values causes us to use money irrationally. I go to the supermarket to buy a $15 pen, and the clerk smiles and says, “You can buy this pen for $7 if you walk 5 minutes from here.” Then, most people walk five minutes and buy a $15 pen for $7. But if you want to buy a $1,000 jacket and the clerk smiles and says, “You can get a $992 jacket in five minutes from here,” most people simply buy the $1,000 jacket. Reasonably, walking for 5 minutes equals the effort, and the profit of $8 is the same. However, people might go to a store that sells pens cheaper, but not for the jacket, because the discount rate is too low. In other words, the relativity of comparing values makes us act irrationally. The pen’s discount rate is 55%, and the jacket’s is only 0.8%. Yet, the total amount is the same for all $8, and the effort to gain that profit is identical. Attitudes and misconceptions about consumption influence how we build wealth. - Joseph’s “just my thoughts”
Human beings don't know the substance of time. The time we know is only a sign expressed mathematically and astronomically by the machine "clock." Human life under the minute-unit system began when human beings lived with a comparatively precise machine. Before the Industrial Revolution, a concept of time naturally followed the ordinary way of life. When a promise was made, the condition was, "Let's meet before dinner." Therefore, there was a rare case of people angrily going outside because the counterparty was 10 minutes late. The framework that the human being makes, makes the human being again. - Joseph's "just my thoughts"