Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
Human beings don't know the substance of time. The time we know is only a sign expressed mathematically and astronomically by the machine "clock." Human life under the minute-unit system began when human beings lived with a comparatively precise machine. Before the Industrial Revolution, a concept of time naturally followed the ordinary way of life. When a promise was made, the condition was, "Let's meet before dinner." Therefore, there was a rare case of people angrily going outside because the counterparty was 10 minutes late. The framework that the human being makes, makes the human being again. - Joseph's "just my thoughts"