In the Middle Ages, due to high illiteracy rates, paintings often served as the main medium of communication. Today, media communicates through monitor screens and their pixels. Pixels are rectangular dots created by hardware that combine to form text or images. Currently, the pixel is the smallest unit of media communication. Cryptopunks, NFTs created by Canadian software developers Matt Hall and John Watkinson in 2017, are images composed of rough-resolution pixels. Although their value has increased due to their historical significance, ‘Cryptopunk #7523’ from the series was sold for $11,754,000 at Sotheby’s auction on June 10, 2021, because it conveyed rarity and history through its rough pixelation. This NFT, which utilizes square pixels as a tool, conveys a similar concept to Lego blocks, which are meant to be constructed with blocks. In media, messages are created, distributed, and valued based on the nature of the expression tool. The tool is the message. - Joseph’s “just my th...
Years of research by cognitive psychologists indicate that creative individuals are influenced more by situational factors than by their inherent talent. Essentially, being able to navigate a creative context is more crucial than possessing creative skills. Creativity does not exist in isolation; it is shaped by the surrounding environment and context. People are influenced more by their circumstances than by personal abilities. To reach their objectives, individuals must understand the necessary tools and techniques. However, concentrating solely on these tools can lead to a loss of perspective on the ultimate goals. Establishing clear goals can transform the environment and context in which one operates. - Joseph’s “just my thoughts”