An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
Years of research by cognitive psychologists indicate that creative individuals are influenced more by situational factors than by their inherent talent. Essentially, being able to navigate a creative context is more crucial than possessing creative skills. Creativity does not exist in isolation; it is shaped by the surrounding environment and context. People are influenced more by their circumstances than by personal abilities. To reach their objectives, individuals must understand the necessary tools and techniques. However, concentrating solely on these tools can lead to a loss of perspective on the ultimate goals. Establishing clear goals can transform the environment and context in which one operates. - Joseph’s “just my thoughts”