Warby Parker, an eyewear brand renowned for its direct-to-consumer (D2C) business model, and Allbirds, an eco-friendly shoe brand that went public on NASDAQ in 2021, exemplify innovation in connecting manufacturers directly with consumers without intermediaries. This model promotes a positive image by endorsing an eco-friendly business approach. However, the disclosure of the companies’ financial statements revealed that both had accumulated losses greater than anticipated. While it would have been ideal for manufacturers to supply products directly to consumers, the burden of inventory increased along with rising administrative and marketing costs. Distributors in the middle shared profits, but they also shouldered the financial burden. Choosing eco-friendly options often incurs higher costs due to the search for alternatives, which can lead to accumulating losses. Pollution negatively impacts both consumers and suppliers, and business deficits further inflict additional damage that c...
Years of research by cognitive psychologists indicate that creative individuals are influenced more by situational factors than by their inherent talent. Essentially, being able to navigate a creative context is more crucial than possessing creative skills. Creativity does not exist in isolation; it is shaped by the surrounding environment and context. People are influenced more by their circumstances than by personal abilities. To reach their objectives, individuals must understand the necessary tools and techniques. However, concentrating solely on these tools can lead to a loss of perspective on the ultimate goals. Establishing clear goals can transform the environment and context in which one operates. - Joseph’s “just my thoughts”