Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
Individuals who lack awareness of their own desires often seek those of others. In contrast, those who understand their own desires exhibit a degree of mental health, regardless of their honesty or dishonesty. Clearly, mentally healthy individuals do exist. Being around such a person provides me with a sense of security. In these times, reassurance is more crucial than ever. - Joseph’s “just my thoughts”