In this era, the credibility of the messenger is more important than the content of the marketing message. This means that who said what and who delivered the message are more influential and important. Therefore, rather than merely trying to convey something, it is necessary to establish who the messenger is and to build trust with the public. Thus, defining identity comes first, followed by the sincerity to constantly inform others. Then, people may believe anything, even if it’s a lie, but you must not tell lies. Who we are, what we do, and why we do this, no matter how small, must be communicated with faithfulness and persistence. Don’t try to convince the public; you have to build relationships in order to establish trust with people. The most important factor in forming a relationship is my identity. - Joseph’s “just my thoughts”
Architecture has developed in response to the epidemic. The city was designed to mitigate the risk of outbreaks. However, its high population density renders it susceptible to epidemics. A potential solution to this issue involves the construction of a water supply and sewage system, which safeguards individuals from waterborne infectious diseases (e.g., cholera) by effectively separating and burying water and sewage underground. Nonetheless, the advent of vaccines has facilitated the existence of megacities with populations exceeding 10 million people. Indeed, microorganisms predominantly populate the Earth. - Joseph’s “just my thoughts”