“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
Architecture has developed in response to the epidemic. The city was designed to mitigate the risk of outbreaks. However, its high population density renders it susceptible to epidemics. A potential solution to this issue involves the construction of a water supply and sewage system, which safeguards individuals from waterborne infectious diseases (e.g., cholera) by effectively separating and burying water and sewage underground. Nonetheless, the advent of vaccines has facilitated the existence of megacities with populations exceeding 10 million people. Indeed, microorganisms predominantly populate the Earth. - Joseph’s “just my thoughts”