Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Architecture has developed in response to the epidemic. The city was designed to mitigate the risk of outbreaks. However, its high population density renders it susceptible to epidemics. A potential solution to this issue involves the construction of a water supply and sewage system, which safeguards individuals from waterborne infectious diseases (e.g., cholera) by effectively separating and burying water and sewage underground. Nonetheless, the advent of vaccines has facilitated the existence of megacities with populations exceeding 10 million people. Indeed, microorganisms predominantly populate the Earth. - Joseph’s “just my thoughts”