Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Treating relationships between people is the world's hardest and most difficult thing. Most hard work mentally means feeling some troubles in the relationship among the people. If you feel so tired from your ordinary life, go deep inside of your mind to find the stresses from the people out, then you should take a rest enough. A rest gives us the power to stand for passing our lifetimes by, not to move the stresses themselves out. After all, time is medicine. - Joseph's "j ust my thoughts"