Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
Growth and development stem not from accumulating achievements but from various forms of “exchange.” This means that they arise from the value I contribute in relation to the value of something else. This idea applies universally across all communities where people gather, whether in families, companies, or churches, and this exchange can be understood as “sacrifice.” Often, we sacrifice some internal members for the benefit of the group or employees for the satisfaction of external customers. The nature and reasons behind the sacrifice determine the organization’s morality, while the intentions and outcomes of the sacrifice demonstrate its ethical standing. Thus, the phrase “good influence” poses social risks; this is because a sacrificial mechanism exists in our world, allowing for value exchanges that may not necessarily be positive. - Joseph’s “just my thoughts”