Pricing Power : The phenomenon where the value of money falls below the price of goods is called inflation , and it is said we are currently in an era of inflation. However, it’s not that simple. Inflation is realistically characterized by prices not rising all at once during an inflationary period but rather increasing rapidly for some items and slowly for others over several years. This phenomenon is known as the ‘ Cantillon Effect .’ In other words, inflation is neither uniform nor regular. Conversely, when prices fall below the value of money, it is referred to as deflation . To survive deflation, companies must innovate, often by reducing costs and expenses. During inflation, rising costs must be passed on to other economic agents through increased prices, a concept known as Pricing Power. Since companies cannot pass on all the rising costs, many go bankrupt during periods of inflation. - Joseph’s “just my thoughts”
A big supermarket can do business in the suburbs because of wheels. If someone asked me what is one of the greatest inventions in human history that civilization has ever developed, I would say "wheels." The automobile is also a wheel. Shopping carts are also wheels. Without wheels, how many people would go far and carry heavy loads? Mass distribution is possible because of wheels. To do bulk sales, you have to have a lot of inventory. That means you need a lot of storage space. It also means you need cheap real estate. The trivial circle, the wheel, is the key to solving all these constraints in one shot. - Joseph’s “just my thoughts”