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Just my thoughts #0824

Convergence : A phenomenon where a specific value or level moves toward a certain standard . A bubble occurs when a community’s value rises excessively due to overestimation , while an undervalued state is the opposite. Both eventually settle at a balanced value recognized by the community , called convergence. Bubbles and undervaluation represent states at any given time. If a seller sets a product at an excessively high price, it won’t sell indefinitely, and the seller will eventually lower the price. Market prices tend to converge. There isn’t a single correct market value, but converged values exist, and this phenomenon gives the market its meaning and existence. There’s no need to be arrogant when doing well, as your high wages will eventually align with the market price. - Joseph’s “just my thoughts”

Just my thoughts #0532

In this era, the credibility of the messenger is more important than the content of the marketing message . This means that who said what and who delivered the message are more influential and important. Therefore, rather than merely trying to convey something, it is necessary to establish who the messenger is and to build trust with the public . Thus, defining identity comes first, followed by the sincerity to constantly inform others. Then, people may believe anything, even if it’s a lie, but you must not tell lies. Who we are, what we do, and why we do this, no matter how small, must be communicated with faithfulness and persistence. Don’t try to convince the public; you have to build relationships in order to establish trust with people. The most important factor in forming a relationship is my identity. - Joseph’s “just my thoughts”

Just my thoughts #0389

Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”

Just my thoughts #0333

One instance where results justify motivation and process is branding. People observe successful, well-known brands and assume that they were established through elaborate planning by marketing experts from the outset. However, most thriving brands remain in existence not because of strategic planning but because they have “survived.” If your business endures, the result justifies the brand and imbues it with meaning. A brand serves as a reward for survival. It makes sense only when it survives. - Joseph’s “just my thoughts”

Just my thoughts #0293

Need and desire are distinct concepts. Instagram serves to fulfill desires rather than needs. For example, saying “I want to eat because I’m hungry” illustrates a “need,” whereas “I’m hungry, so I want a beautiful table setting for the family meal from my mom” depicts a “desire.” If you cannot differentiate between these two ideas and grasp their fundamental meanings, consider stepping away from Instagram for marketing purposes. - Joseph’s “just my thoughts”

Just my thoughts #0033

If I'm trying to sell you a product, it's proof that I don't understand marketing and branding. Marketing and branding were never invented to sell, but these things were born so that the product could be sold in the first place. - Joseph's "just my thoughts"