Tendency: The force that maintains a phenomenon’s movement in a consistent direction. Therefore, as long as this tendency persists, the future can be predicted within certain limits. When tendencies change, so does the future. The surest way to get wealthy is to know the future first. Of course, just knowing the future isn’t enough. Still, it’s clear that those who see the future faster and have a wealth of knowledge will have an advantage in competition. In society, people operate under a common direction that its members agree upon and believe in, and they have the power to maintain that direction. For example, a brief fashion trend, the ongoing rain during the rainy season, or the inertia in physics that keeps an object moving at the same velocity unless acted upon by an external force. Once a force moves in a specific direction, it tends to continue in that direction. By carefully reading trends, you are more likely to build wealth or achieve social success. - Joseph’s “just my tho...
In this era, the credibility of the messenger is more important than the content of the marketing message . This means that who said what and who delivered the message are more influential and important. Therefore, rather than merely trying to convey something, it is necessary to establish who the messenger is and to build trust with the public . Thus, defining identity comes first, followed by the sincerity to constantly inform others. Then, people may believe anything, even if it’s a lie, but you must not tell lies. Who we are, what we do, and why we do this, no matter how small, must be communicated with faithfulness and persistence. Don’t try to convince the public; you have to build relationships in order to establish trust with people. The most important factor in forming a relationship is my identity. - Joseph’s “just my thoughts”