The key to writing well is to write frequently and revise consistently. No matter how complex an idea is, even a very short sentence often reflects our thoughts in a strangely organized manner. A good article is not defined by being well-written, but by undergoing extensive edits. Great passages are not simply written because they contain exceptional ideas; rather, they are often rewritten and crafted. Even the best ideas require multiple revisions and refinements in order to effectively share and influence others. Great ideas and quality writing are created, not bestowed. The ripple effect of well-constructed sentences on the world is beyond our imagination. - Joseph’s “just my thoughts”
In this era, the credibility of the messenger is more important than the content of the marketing message . This means that who said what and who delivered the message are more influential and important. Therefore, rather than merely trying to convey something, it is necessary to establish who the messenger is and to build trust with the public . Thus, defining identity comes first, followed by the sincerity to constantly inform others. Then, people may believe anything, even if it’s a lie, but you must not tell lies. Who we are, what we do, and why we do this, no matter how small, must be communicated with faithfulness and persistence. Don’t try to convince the public; you have to build relationships in order to establish trust with people. The most important factor in forming a relationship is my identity. - Joseph’s “just my thoughts”