In this era, the credibility of the messenger is more important than the content of the marketing message. This means that who said what and who delivered the message are more influential and important. Therefore, rather than merely trying to convey something, it is necessary to establish who the messenger is and to build trust with the public. Thus, defining identity comes first, followed by the sincerity to constantly inform others. Then, people may believe anything, even if it’s a lie, but you must not tell lies. Who we are, what we do, and why we do this, no matter how small, must be communicated with faithfulness and persistence. Don’t try to convince the public; you have to build relationships in order to establish trust with people. The most important factor in forming a relationship is my identity. - Joseph’s “just my thoughts”
The only things that have adapted to the market are “products or services.” Any product or service on the market undergoes an adaptation process involving customers and distributors. Not adapting to the market is merely an idea. Adaptation is great, not brilliant ideas. Anything that attempts to distribute something to the market survives only when it has been adapted successfully. Adaptation involves adjusting, improving, deleting, and organizing. - Joseph’s “just my thoughts”