Everything that is expressed and recorded externally, such as cell phones, computers, memos, books, and drawings, is an extension of the brain. Our brains aren’t just inside our bodies. This concept is important because extending the ego greatly influences how we see the world. We pay close attention to topics that involve us personally. Self-relevance is a key factor that drives our lives. Personal relationships and possessions get a lot of focus, while other areas seem less important. This is due to a feature of the human brain called ‘selective cognition.’ As civilization advanced, humans delegated parts of the brain’s functions to machines. It was inevitable to make good use of these tools. We should take an interest in the Homo Faber. - Joseph’s “just my thoughts”
Information asymmetry happens when buyers and sellers have different levels of information, leading to adverse selection in the market. Adverse selection occurs when one party, either the buyer or the seller, has hidden information about the product and makes buying or selling decisions based on that information. For example, in the used car market , buyers cannot know everything about the cars and cannot fully trust them. Because of this, they often try to buy used cars at lower prices to evaluate their quality. To make buyers feel more confident, sellers might promise to repair the car free of charge if it breaks within a year after purchase, protecting themselves against adverse selection. A successful transaction depends on strategies that align with the market’s specific characteristics. - Joseph’s “just my thoughts”