Expectations and disappointments stem from the same root. External factors do not separate expectations from disappointments; rather, internal factors do. We can’t easily stop losing if we lose a little because expectations remain. Moreover, we’re not satisfied with small profits; we want more. In other words, greed is the root of both expectations and disappointments. It’s wrong to say that you’re disappointed because you expect it. Since they share the same root, expectations and disappointments only intersect depending on the situation. With a big loss, you lose patience, and with a big profit, you feel happy only then. Large gains or losses are hard to sustain, but small, everyday victories are easier to maintain because our brains are wired that way. Big negative events often result from a series of small bad outcomes, while big happiness comes from accumulating small joys. Our life is about continuously pushing forward with small but steady steps. Repeating small decisions can le...
One of the easiest businesses in the world is the sale of fear. Fear is closely tied to how we survive, but safety is an emotion that comes after survival. Therefore, avoiding fear is prioritized over staying safe. Hence, many entrepreneurs are easily tempted to fear-market "OOO FREE". In other words, "OOO FREE" means "maybe someone else has it" instead of "I don't have it," and the conclusion is that this conduct sows fear in the public. - Joseph’s “just my thoughts”