Luxury goods are valuable not only because they are well-made but also because they are scarce. The proof lies in the abundance of counterfeit luxury goods. Controlling production and supply is one of the things luxury goods brands excel at. Initially, quality and reputation create luxury goods; however, the fact that the value of these goods does not diminish but continues to rise is due to the maintenance of scarcity. While customers determine the fate of the product, producers and suppliers also influence the fate of the customer. They achieve this through their offerings. - Joseph’s “just my thoughts”
Paradoxically, one of the reasons for Rome’s demise was that it kept winning wars. Victories expanded the empire’s territory, and the risks increased proportionally. Men, primarily middle-class men, volunteered as soldiers; the larger the territory, the longer the wars lasted, and the longer it took for them to return home. The women who remained at home were forced to borrow labor and became indebted to the nobility. Eventually, the women were sold into slavery, and by the time the men returned, their families had disintegrated. People don’t betray because they’re evil, but because it increases their risk. If the territory you’re in grows, you might reconsider your loyalties to the organization. - Joseph’s “just my thoughts”