Victoria’s Secret once created underwear worth 1.9 million USD, adorned with diamonds and jewels. Of course, wearing such underwear in real life is impractical and may not sell, but once Victoria’s Secret produces it, media outlets worldwide will promote this underwear. When considering the promotional impact, 1.9 million USD is not wasted as a publicity expense; the cash may be gone, but the jewelry-adorned underwear remains an asset, and brand promotion occurs globally, making it a genuinely profitable venture. Moreover, the existence of 1.9 million USD in underwear means that even if Victoria’s Secret products carry a higher price than competing brands, consumers may feel less price resistance. Spending money wisely is just as crucial as earning money. To understand the relationship between costs and assets, one must learn accounting. - Joseph’s “just my thoughts”
The most important virtues a business person should possess are, first, keeping my word by myself, even if it seems small; second, not being afraid; and third, having the ability to build structures. Since credit is the essence of money, it plays a crucial role in the exchange of value, starting with keeping one’s word. If you’re afraid, it becomes easy to lie or distort your true self, which can lead to losing credibility with those around you. To collaborate with others, which you can’t do alone in your business and may not fully trust, you must be able to create and manage structures to help grow your business, although with less trustworthy traits. The most critical of these abilities is keeping one’s word. - Joseph’s “just my thoughts”