Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
A willingness to work less and play more is often reviled more than an attitude of passion and hard work. Implicitly , the stereotypes that “live passionately is cool” and “you must succeed as much as you try” are ingrained in our consciousness. However, this perspective overlooks another significant, less visible aspect: efficiency . The issue lies not in laziness but in settling for reality; instead, we should focus on making life more efficient to uncover the benefits of laziness , which has indeed changed the world in revolutionary ways. I am very interested in laziness. Revolutionary opportunities often lurk among lazy people. Nonetheless, that doesn’t mean I dislike hardworking individuals. - Joseph’s “just my thoughts”