Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
We often play ladder games when betting. If you want to win, you can choose the option as far as possible from the marked “tagger”. If the “tagger” is displayed on the middle option, the most likely chance of not getting caught is when selecting the option at both ends. If you have a tag on one end, you can avoid the tag by choosing the other side end option. This is because the probability of winning a ladder game follows the “normal distribution” model. - Joseph’s “just my thoughts”