Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
The Bible's Solomon is called the “king of wisdom”. Solomon did not ask God for wealth and honor, but for “wisdom,” who knows how to rule the people and discern good and evil. This “wisdom” is called “rev showmea (לב שמע)” in the original text. Solving the meaning of this word means “listening mind” or “discerning heart.” Why do you want to hear and discern? To realize and practice. The mind is not seeing. It's to listen. There is no wisdom, wealth, and honor unless we hear and understand a person's heart and then take action. - Joseph’s “just my thoughts”