Humans have relied on horses for transportation for a long time. Horses are anatomically designed for running, are strong, and possess excellent endurance. However, the reason this horse was chosen as a means of transportation for humanity is that its back does not shake much when it runs, which is also a crucial factor. Observe a horse’s back as it runs. Regardless of how well a horse runs, for a person to ride it, there must be minimal shaking. If running well is the primary function, a smoother ride becomes a secondary consideration. However, the world often prioritizes only the primary function, overlooking the significance of these secondary functions and their roles in actualizing that primary function. - Joseph’s “just my thoughts”
The reorientation and expansion of a business should be planned and decided in terms of customer synergies, not company synergies. It may be more successful to offer a customer who buys apple jam an extra slice of bread to spread it on than to provide a customer who buys apple jam an extra jar of peach jam. It's easier for the jam seller to give away an extra jar of jam, but for the customer, the bread is more valuable than the jam. - Joseph’s “just my thoughts”