We usually think of “investment” as giving effort or money to someone. But investing is more about exchanging what you have for some value, and the object of the investment has some worth rather than just giving something away. Some exchanged values can be monetary or moral. If I swap my cash for moral and social benefits, it becomes a religious or social contribution. However, if the object of exchange is an asset with a specific monetary value or potential for profit, it is an economic investment. The world is designed to facilitate some form of value exchange. The main idea of investing is to trade low volatility for high volatility and then switch back to low volatility over time. The former is called an investment, and the latter is called an exit. Cash tends to be less volatile, while stocks and digital coins are very volatile. By exchanging assets with small volatility, stability is maintained, but wealth is not necessarily increased. - Joseph’s “just my thoughts”
The reorientation and expansion of a business should be planned and decided in terms of customer synergies, not company synergies. It may be more successful to offer a customer who buys apple jam an extra slice of bread to spread it on than to provide a customer who buys apple jam an extra jar of peach jam. It's easier for the jam seller to give away an extra jar of jam, but for the customer, the bread is more valuable than the jam. - Joseph’s “just my thoughts”