Emotions : The human brain is mainly connected to emotion-related circuits rather than logical circuits involved in comparison, prediction, reasoning, and judgment. It’s believed that developing circuits for logic and reason is necessary for intelligence , but actually, human judgments and decisions are controlled by emotion-related circuits. Humans need a variety of emotions to think clearly and make well-informed decisions. Inspiration comes from emotions. To succeed in business and invest wisely, you must be emotionally resilient . Emotions need to be active to feel and respond to crises effectively. This is also why you should have abundant access to art . Emotions evolved to be advantageous for human survival. - Joseph’s “just my thoughts”
The reorientation and expansion of a business should be planned and decided in terms of customer synergies, not company synergies. It may be more successful to offer a customer who buys apple jam an extra slice of bread to spread it on than to provide a customer who buys apple jam an extra jar of peach jam. It's easier for the jam seller to give away an extra jar of jam, but for the customer, the bread is more valuable than the jam. - Joseph’s “just my thoughts”