Survival of the Fittest and Cooperation: Examining the world from the perspective of competition for survival reveals that only the strong and fittest survive, a concept often referred to as “Falling Prey to the Strong and Survival of the Fittest.” However, there are cases where this principle does not apply, when each entity cooperates with the others. Then, rather than surviving because they are strong and adaptable, it may be that they are strong and adaptable because they survived. Cooperation is an act of a very peculiar nature. The truth is, those who cooperate are the strongest. - Joseph’s “just my thoughts”
The reorientation and expansion of a business should be planned and decided in terms of customer synergies, not company synergies. It may be more successful to offer a customer who buys apple jam an extra slice of bread to spread it on than to provide a customer who buys apple jam an extra jar of peach jam. It's easier for the jam seller to give away an extra jar of jam, but for the customer, the bread is more valuable than the jam. - Joseph’s “just my thoughts”