The better you know your identity, the better you understand what to do and what not to do. It’s essential to excel in what you must do, but avoiding what you shouldn’t do is half the battle for success. If you can’t accomplish what you need to do, start by training yourself not to engage in what you shouldn’t. If you can’t make the distinction or find yourself confused, that indicates you don’t truly understand your identity. Solving all problems begins with understanding one’s identity, whether it’s personal or business-related. - Joseph’s “just my thoughts”
The reorientation and expansion of a business should be planned and decided in terms of customer synergies, not company synergies. It may be more successful to offer a customer who buys apple jam an extra slice of bread to spread it on than to provide a customer who buys apple jam an extra jar of peach jam. It's easier for the jam seller to give away an extra jar of jam, but for the customer, the bread is more valuable than the jam. - Joseph’s “just my thoughts”