For a good to be distributed in the market, it must have value. Its value stems from several factors. In a complex world where networks and communication have advanced, values are assigned to groups with similar preferences. So, now, more than in previous eras, business is more prominent in the mania class, such as online clubs. The same applies to digital assets like NFTs. Ultimately, to be recognized for an unseen value, it must first be distributed by a group with the same preference that recognizes that value. Therefore, digital assets are mainly created by clubs, and to be acknowledged for their worth, the story behind the digital asset is absolutely essential. Storytelling has always been a very important asset. - Joseph’s “just my thoughts”
The reorientation and expansion of a business should be planned and decided in terms of customer synergies, not company synergies. It may be more successful to offer a customer who buys apple jam an extra slice of bread to spread it on than to provide a customer who buys apple jam an extra jar of peach jam. It's easier for the jam seller to give away an extra jar of jam, but for the customer, the bread is more valuable than the jam. - Joseph’s “just my thoughts”