Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
If social media doesn't have a “Like” or “Comment” feature, there is just a post and claim… The consent of others is “intermittent variable compensation.” Without compensation, we can't sustain to do anything. It is a problem even if there is always compensation. This is because compensation is taken for granted. If so, the rewards you take for granted will not function. It is “gambling” that this “intermittent variable compensation” works well. - Joseph’s “just my thoughts”