Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Experience should not serve as a constraint that confines individuals to their past; instead, it should act as a foundation for future endeavors. While successful experiences can instill confidence, they may simultaneously restrict one’s thoughts and actions, leading to potential lapses in judgment. It is noteworthy that my achievements may not have solely stemmed from my abilities but could have been attributed to fortuitous circumstances, often arising from the missteps of others. A valuable experience should not foster arrogance or dismiss the fallibility of unwavering self-assurance and disregard for alternative perspectives. To mitigate the risk of failure, one must cultivate humility. - Joseph’s “just my thoughts”