Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
Experience should not serve as a constraint that confines individuals to their past; instead, it should act as a foundation for future endeavors. While successful experiences can instill confidence, they may simultaneously restrict one’s thoughts and actions, leading to potential lapses in judgment. It is noteworthy that my achievements may not have solely stemmed from my abilities but could have been attributed to fortuitous circumstances, often arising from the missteps of others. A valuable experience should not foster arrogance or dismiss the fallibility of unwavering self-assurance and disregard for alternative perspectives. To mitigate the risk of failure, one must cultivate humility. - Joseph’s “just my thoughts”