Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
For leadership to be good, one must always grow up with self-objectivity and self-verification. It refers to admitting when something is wrong immediately and changing direction and attitude. However, this meta-recognition property presents a significant obstacle to leadership. People tend to follow a leader who sides with them rather than one who possesses exemplary character and ability. The more reasonable the leaders are, the easier it is to overlook this phenomenon, and the more likely they are to make enemies in the process of making sensible and correct decisions. This raises the question: do you need to be a good leader? Not necessarily. The basic rule is not to use an inflexible yardstick. - Joseph’s “just my thoughts”