“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
The "normal human body temperature = 37°C" standard was established in 1851 by the German medical doctor "Carl Reinhold August Wunderlich", who took millions of temperature readings from about 25,000 people and reported "36.2°C to 37.5°C". However, surveys in the United States in 1992 and the United Kingdom in 2017 found 36.8°C and 36.6°C, respectively. So in the past people deemed that the discrepancy was due to errors in old measuring equipment or methods. But Julie Parsonnet and her colleagues at Stanford University's School of Infectious Disease Epidemiology found a common thread in the temperature databases: People are cooler now than they were then. It wasn't just a measurement error. They speculated that medical advances had reduced inflammation and lowered the average temperature. We don't question the obvious. - Joseph’s “just my thoughts”