An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
Before the high level of civilization, human life was tribal. However human beings were needed for the large-scale labor force for industrialization, so people were gathering in the cities for a living. That was the detribalization. These days when we are developed by social media, people are used to selectively make a relationship with those who have similar philosophies and preferences. Rather, the new media makes the retribalization in different meanings. Therefore, now human relationships are becoming more important the interests and preferences. When choosing to make a relationship, people gather according to their preferences. Communication is narrower and more easily ostracized. - Joseph’s “just my thoughts”