Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Previously, the medium held exclusive power over the message, making its truth unquestionable. Now, with digital technology enabling individual media creation, anyone can craft a message. Essentially, messages have transformed into their own mediums. When you produce a shareable message, you effectively become a medium yourself. However, the significance of sending messages is often overlooked. The perceived value of a message shifts dramatically when people trust the messenger’s identity. Therefore, to manage Instagram effectively, prioritize establishing a credible identity and consistently sharing valuable content. - Joseph’s “just my thoughts”