Pantone: Color cannot be monopolized. However, Pantone earns money with this color. How could Pantone monopolize the color industry? The answer lies in a subtle difference: Pantone does not monopolize the color itself; it monopolizes its description. To reproduce a specific color, there must be criteria (classification and combination data) and a description. This is where Pantone’s unique approach comes in. Pantone developed the “Pantone Matching System (PMS, criteria)” and monopolized the description of how printing inks should be formulated to reproduce that color. The resolution was so systematic that it eventually became a global standard. As a result, if you cannot monopolize the essence, it is better to monopolize the additive factor. In this way, business, legally, is the act of strengthening monopoly power. - Joseph’s “just my thoughts”
Previously, the medium held exclusive power over the message, making its truth unquestionable. Now, with digital technology enabling individual media creation, anyone can craft a message. Essentially, messages have transformed into their own mediums. When you produce a shareable message, you effectively become a medium yourself. However, the significance of sending messages is often overlooked. The perceived value of a message shifts dramatically when people trust the messenger’s identity. Therefore, to manage Instagram effectively, prioritize establishing a credible identity and consistently sharing valuable content. - Joseph’s “just my thoughts”