People understand that a brand is established when it is named. However, a brand requires a named entity, and that entity must be cherished by consumers. This means there must be prior production, followed by a name. The essence of branding lies in manufacturing. Capital is necessary to produce goods that meet consumer needs. Individuals can create a brand simply by distributing products made by others, but they will eventually face limitations. Manufacturing capacity is crucial to branding, and most of the world’s renowned brands emerge from this productivity. Don’t confuse this with branding by merely assigning a name. They will soon find themselves in trouble if they mistakenly think they are branding without securing manufacturing capacity. Even if you don’t own a manufacturing facility, branding becomes simpler if you establish the ability and framework to control those facilities and raw materials. - Joseph’s “just my thoughts”
Previously, the medium held exclusive power over the message, making its truth unquestionable. Now, with digital technology enabling individual media creation, anyone can craft a message. Essentially, messages have transformed into their own mediums. When you produce a shareable message, you effectively become a medium yourself. However, the significance of sending messages is often overlooked. The perceived value of a message shifts dramatically when people trust the messenger’s identity. Therefore, to manage Instagram effectively, prioritize establishing a credible identity and consistently sharing valuable content. - Joseph’s “just my thoughts”